Simplified guide of MCQs for Exams, Interviews

Sub Topic: Marketing

1 .  Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

  • A. Selling side
  • B. Formulated side
  • C. Management side
  • D. Forecasting side

Correct Answer:

Formulated side


2 .  Good marketing is no accident, but a result of careful planning and __________?

  • A. Execution
  • B. Strategies
  • C. Tactics
  • D. Research

Correct Answer:

Execution


3 .  Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

  • A. Selling side
  • B. Formulated side
  • C. Management side
  • D. Forecasting side

Correct Answer:

Formulated side


4 .  Good marketing is no accident, but a result of careful planning and __________?

  • A. Execution
  • B. Strategies
  • C. Tactics
  • D. Research

Correct Answer:

Execution


5 .  A transaction involves ____________?

  • A. at least two parties
  • B. each party is capable of communication and delivery
  • C. each party is free to accept or reject the exchange offer
  • D. all of the above

Correct Answer:

all of the above


6 .  __________ goods constitute the bulk of most countries’ production and marketing efforts.

  • A. Durable
  • B. Impulse
  • C. Physical
  • D. Service e. Event

Correct Answer:

Physical


7 .  Information can be produced and marketed as a ___________?

  • A. Product
  • B. Show
  • C. Reality
  • D. Service

Correct Answer:

Product


8 .  Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

  • A. we sell quality
  • B. we challenge competitors
  • C. we sell hope
  • D. we implement ads

Correct Answer:

we sell hope


9 .  A Marketer is someone seeking a response from another party, called the __________.

  • A. Customer
  • B. Fund raiser, contributor
  • C. Voter
  • D. Prospect

Correct Answer:

Prospect


10 .  In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

  • A. Future Product
  • B. Expected Product
  • C. Latent Product
  • D. Existing Product

Correct Answer:

Existing Product